středa 9. července 2014

Daniel Morgan - Ladislav Sutnar and Czech Avant-Garde Book Design

Součástí doprovodného programu ArtCampu byla i včerejší přednáška amerického překladatele a odborníka na český avantgardní knižní design Daniela Morgana. Jeho přednášku s názvem
Ladislav Sutnar and Czech Avant-Garde Book Design
si poslechlo zhruba padesát účastníků letní školy ArtCamp a návštěvníků literární kavárny Íčko, kde se přednáška konala.

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ArtCamp evening program offered an interesting lecture presented by American translator and specialist in the field of Czech avant-garde book design Daniel Morgan yesterday. Around fifty ArtCamp participants and visitors of the Íčko literary café where the lecture took place enjoyed an interesting lecture on 
Ladislav Sutnar and Czech Avant-Garde Book Design

ArtCamp, doprovodní program / free-time program
Daniel Morgan

Daniel Morgan: Ladislav Sutnar and Czech Avant-Garde Book Design 

The presentation focused on Czech avant-garde book design from 1920-1935 and the considerable influence of Ladislav Sutnar on the direction starting around 1928. We first looked at the two primary publishing houses with avant-garde design covers: Aventinum and Odeon. Among the artists were Josef Čapek, Karel Teige and Vit Obrtel. We spoke about the importance of the Czech art group Devětsil (picture-poem montage covers, combination of poetry, typography and dance in Abeceda), the German modernist school Bauhaus (specifically Jan Tschichold and his book New Typography) and the emergence of Ladislav Sutnar in the late 1920s as the new art director of the publishing house Družstevní práce (Cooperative Works). We saw how Sutnar's covers and typography radically differed from much of the Czech avant-garde designs in his emphasis in combining images and typography to aide the clear flow of information on the dust jacket, hardcover and title page and develop a strong recognition of book series and publishing house. The presentation was intended to show Sutnar's genius in producing beautiful, modernist book designs, while shifting the role of the book's cover from a canvas promoting the artist to a poster promoting the writer, series and publishing house. Finally, we spoke about the importance of themission (led by Sutnar and his leftist educational ideals) of Družstevní práce and Krásna jizba (Beautiful Households) and its attempts to offer quality, affordable modernist designs (including books) to all classes of Czechoslovak society. The presentation covered a small but important period of Ladislav Sutnar's art, examining only his book designs from that period.  Everyone was therefore encouraged to get their hands on Ladislav Sutnar: Prague, New York: Design in action.

ArtCamp, doprovodní program / free-time program
Cafeteria Íčko

ArtCamp, doprovodní program / free-time program


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